Day One
| Day One: Wednesday 15th February, 2012 | |
| 08.30 | Registration and Welcome Coffee |
| 09.15 | Welcome Address from the Chair
Jim Begg, Director General, Dairy UK, UK |
| 2012 Dairy Outlook | |
| 09.25 | Analysing the Consumer Demand for Dairy
Hamish Renton, Managing Director & Board Member, Jack Renton & Milk Link, UK |
| 09.55 | Assessing New Dairy Product Launches and Successes within the Industry
Mark Whalley, Research Analyst, Datamonitor, UK |
| 10.25 | Questions |
| 10.40 | Networking Refreshments |
| Promoting Dairy: Post Health Claims | |
| 11.10 | Quantifying the Effects of Health Claim Rejections on Dairy Promotional Power
Sebastian Romero Melchor, Managing Partner, Food Law Consultants, Belgium |
| 11.40 | PANEL DISCUSSION: What Now? How can the Dairy Sector Move on Post Health Claims?
Mareike Preller, Senior Officer Nutrition Policies, European Dairy Association, Belgium Dr. Javier Morán, Socio Director, Food Consulting, Spain Félix Sancho, Nutrition, Scientific & Regulatory Affairs Director Kraft Foods Europe, Switzerland Guy Valkenborg, Chairman, European Advisory Service, Belgium |
| 12.10 | Questions |
| 12.25 | Lunch |
| Promoting the Established Benefits of Essential Nutrition in Dairy Products | |
| 14.00 | CASE STUDY: Vitamin D for Dairy Enrichment
Doug Brown, Global Marketing Manager – Dairy Segment and Fat-Soluble Vitamins, DSM Nutritional Products, Switzerland |
| 14.30 | Omega-3
Kathy McNab, Senior Director Europe, Ocean Nutrition Canada Ltd., Canada |
| 15.00 | Questions |
| 15.15 | Networking Refreshments |
| Capitalising on “Soft Claims” in the Dairy Sector | |
| 15.45 | Health and Wellbeing in the Dairy Sector: How to use this to your Brand’s Advantage
Neal Cavalier-Smith, Lead Strategist, Healthy Marketing Team, UK |
| 16.15 | The European Health Claim Regulation and How to Manage your Brand: A Consumer Perspective in Health and Wellbeing Dairy
Philipp Siebrecht, Group Brand Manager Wellbeing, Emmi,Switzerland |
| 16.45 | Questions |
| 17.00 | Closing Remarks from the Chair |
| 17.10 | Cocktail Reception |
