Juice Production Workshop
Thursday 7th July 2011 Juice Production Workshop
Focusing on maximising production efficiency and overall profitability for fruit
juice producers
09:10 Improving the Efficiency of the Raw Material Process and Implementing Cost-Effective Management in the Juice Production Chain
• Analysing the working dynamics between the processing industry and raw material suppliers and its impact on harvesting.
• Assessing the costs of the mechanisation process in harvesting
• Producing organic juices and puree
• Meeting international standards for export
10:30 Coffee Break
11:00 Investing in R&D and Technology
• Overview of new technologies and equipment for juice production
• Examining specific applied technologies for packaging, filtering and cleaning equipment
• Assessing security measures in juice production
• Examining the benefits of new technology on carbon emission management and more efficient use of water
12:30 End of Workshop
Workshop speakers:
Laura Montenegro, President, Argencert Internacional Certification Services, Argentina
Alba Lucia Andrade Coelho, Researcher – Fruthotec, ITAL, Brazil (subject to final confirmation)
Other speakers to be confirmed
Day 1
Tuesday 5th July
| 8:15 | Registration and Welcome Coffee |
| 9:00 | Opening Remarks from the Chair |
| The Latin American Juice Drinks Market: Assessing Opportunities in Fruit and Vegetable Juices
Karl Huber Camalez, Director, Chilealimentos |
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| 9:10 | Trends and Growth in the Latin American Market for Juice, Nectars and Soft Drinks (JNS)
Javier Artiach |
| 9:40 | Supply Outlook for the Chilean Juice Market
Karl Huber Camalez |
| 10.10 | Dynamics and Structure of the Juice Market in Peru: Emerging Trends and Export Outlook • Examining growth trends in juice in Peru • Assessing production and export opportunities for Peruvian mango and passion fruit pulp in a global context Max Alvarado, International Business Manager, Corporación Lindley, Peru |
| 10:40 | Questions |
| 11:00 | Coffee Break |
| Supply Outlook for Major Fruits in the Market | |
| 11:30 | Brazilian Orange Juice Production and Prices: How High Will Prices Go? • Will orange juice become a luxury? Mauricio Mendes, CEO, Informa Economics South America –FNP, Brazil |
| 12:00 | Production Prospects and Prices for Lemon Juice: A Spanish Perspective • Examining long term supply and demand trends for lemon juice • Assessing growth levels in organic lemon juice demand Karin Bredenberg Sales & Marketing Director CITROMIL S.L, Spain |
| 12:30 | Questions |
| 12:45 | Lunch |
| 2.15 | Global Demand & Supply Outlook for Mango Jayant Dixit Director Pranav International Ltd, India |
| 2.45 | Examining the Global Potential for Argentinean Grape Juice Concentrate Marcelo Bocardo General Manager, Jugos Australes, Argentina |
| 3.15 | Questions |
| 3:30 | Coffee Break |
| 4.00 | Peach, Apple and Pear Pulp Production: Outlook for the 2011 Argentinean Season • Volume and price outlook • Market evolution and investments • Destination of the products and market projectio Tomas Cohrs Comercial Director TRADECOS SRL, Argentina |
| 4:30 | How do Fruit Juices and Juice Drinks Stand Against the Competition from Other Soft Drinks? • How does the increased health awareness affect the fruit juice and juice drinks market? • Examining the potential to increase the share of juices as a percentage of all soft drinks sold Jorge Carniglia Retail Manager Nielsen Chile |
| 5.00 | Questions |
| 5.15 | Closing Remarks from the Chair |
Day 2
Wednesday 6 July
| 8:15 | Welcome Coffee |
| 9:20 | Opening Remarks from the ChairNeil Murray, Managing Editor Foodnews, UK Juice Consumption Patterns in Key Export Regions for Latin American Juice |
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| 9:30 | Juice Products in the US: What are Consumers Buying? • Global impact of rising commodity prices on juice consumption • Impact of alternative beverages vs. juice • Focus on childhood obesity impacting juice consumption Raymond K. Lee President & CEO Country Pure Foods, USA |
| 10:00 | The Japanese Market for Fruit Juice Drinks • Assessing juice consumption trends in Japan • Import opportunities for juice raw materials including lemon, grape, berries and orange Akinori Nakagawa Head of Fruit Juice Division Cargill Japan Ltd., Japan |
| 10:30 | Questions |
| 10:45 | Coffee BreakFocus on Chilean Juice Raw Materials |
| 11:15 | Examining the Potential of Chilean and Latin American Apple Juice Arturo Cerda, Commercial Manager Patagoniafresh, Chile |
| 11:45 | Maintaining The Competitiveness Of Chilean Berry Juice • Assessing future availability of raw materials for the berry juice industry in Chile • Production outlook for raspberries, blueberries, strawberries and blackberries Antonio Domínguez President, Nevada Export, Chile Chairman, International Raspberry Organization (IRO) |
| 12:15 | The Potential Role of Chile in the World Market for Fruit Puree Matías Bambach Fuentes Division Manager TresMontes Lucchetti, Chile |
| 12.45 | Assessing the Opportunities for Vegetable Juices Carlos Correa Larraín General Manager Invertec Foods, Chile |
| 1:15 | Global Demand, Supply and Price Outlook for Cranberries Fernando Abel Casari Commercial Manager Cran Chile |
| 1:45 | Lunch |
| Insights into the Market for Luxury Fruit, Superfruit and New Opportunities for Juice | |
| 2:30 | Analysing the Benefits and Marketing Strategies Used to Increase Demand for Berry Based Beverages – Cranberry, Pomegranate, Red Plum and Blueberry • What is resveratrol and where it can be extracted from? • Resveratrol benefits for consumers’ health • Examining the marketing strategies for increasing demand for berry based beverages Carla Mazza Comercial Manager Juxx, Brazil |
| 3.00 | Case Study: Assessing the Role of Juice in the Development of New Products for Alcoholic Beverages • Identifying product development and market opportunities for juice: A growing market? • Assessing growth potentials for alcoholic beverages containing fruit juice • Challenges in investing in this market George Habib Director of Quality and Exports Capel, Chile |
| 3:30 | Questions |
| 3.45 | Refreshments |
| 4.15 | Do Superfruits Have a Future? • What is a super fruit? • Claims – legal, decent, honest and truthful? What the European Food Safety Authority (EFSA) thinks • Developing innovative superfruit beverages David Berryman, CEO David Berryman Ltd, UK |
| 4.45 | Organic Juices and Purees: An overview of supply in South America Cristian Princz, President FIDECO, Argentina |
| 5.15 | Questions |
| 5.30 | Chairs Closing Remarks |
| 5.40 | End of Conference. |
