Pre Conference Workshop
| Pre Conference Workshop – Tuesday 14th February 2012
Future proofing your brand: using consumer trends for direction and inspiration
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| This seminar will enable you to develop a successful brand in the highly competitive dairy market.
The workshop will use a combination of presentation and interactive group work, and there will be opportunities to raise specific questions relating to your own challenges and opportunities |
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| This Seminar is led by: Dorothy Mackenzie – Chairman/Co-Founder of leading independent design and innovation company Dragon Rouge.Dragon Rouge have worked with companies such as the Danish Dairy Board, Norwegian Dairies, Nestlé, Kraft, Arla and Danone to help build some of the world’s most distinctive brands. | |
| 09.00 | Registration and Welcome Coffee |
| 09.30 | Opening Remarks |
| 09.45 | Trends of all shapes and sizes
Exploring the difference between macro, socio-cultural, consumer and behavioural trends, how they work together and the different ways in which they are used. |
| 10.30 | The big picture: Global societal trends
The perfect balance of provocation and applicability – inspiring yet grounded global trends that paint a very actionable vision of the branding and product innovation future over the next two to five years. |
| 11.15 | Networking Coffee Break |
| 11.30 | Green is the new black: What next in sustainability?
Specific focus on the recessive, dominant and emerging themes that make up the overall sustainability trend. |
| 12.15 | Lunch Break |
| 13.30 | Where the rubber hits the road: Practical Application
How to use societal trends in branding, marketing and innovation, to provide strategic direction, anticipate opportunities and issues, and as inspiration for ideas. |
| Interactive exercise | |
| 15.00 | Networking Coffee |
| 15.15 | Getting into the detail: Food trends
Getting specific – the key trends in food and drink that will impact the dairy industry in the mid-term. |
| Interactive exercise | |
| 16.45 | Closing remarks and discussion |
| 17.00 | End of Seminar |
